What is WeChat?
WeChat is a super diversified social network in China, which is more well-known as Weixin for Chinese. WeChat belongs to Tencent technology company, who develop the mainstream social network of China. There are more than 1.1 billion monthly active WeChat users globally. About 83% of smartphone users in China use it, in Tier 1 cities the users even exceed 90 %. Comparing with Facebook which also reached 1 billion monthly active users, the number of WeChat users grow faster.
Not just messaging!
WeChat is a super-combined app that connects users to pay a bill, online shopping, gaming, booking a restaurant, ordering food, even access the government service. Everything you may need in daily life, you can find the corresponding function in WeChat.
What is WeChat Official Account?
WeChat Official Account usually applied by Key Opinion Leaders and businesses in China for delivering information. Through this platform, KOLs and businesses can achieve all-around interaction, communication, and promotion with text, pictures, voice and videos with their existing and potential followers and customers.
In general, there are two types of WeChat Official Account:
Subscribe Account: Businesses and individuals can set up and push updates to the WeChat users that follow them.
Service Account: Providing more detailed and advanced function than subscribe account:
- Service accounts can broadcast 4 group message, 8 posts per message, in a month.
- Messages sent to subscribed users will show in chat history that won’t be covered by other messages.
- The service account is in the contact list of users, which is different from the subscription account.
- Customisable menus are available for service accounts.
- The verified service account are supporting API integration and WeChat pay.
Only WeChat Service Account are available for British businesses at present stage, however, for British firms who doesn’t have a China branch, the verified services account could be the best tool to explore the China market. It can help British businesses to reduce advertising costs, elevate brand popularity and cement a trustworthy and influential brand image. WeChat cross-border payment can be also integrated into it, you don’t need to worry about how to collect payment from your Chinese consumers.
