WeChat Mini-Program provides a new method and platform for merchants and brands that want to build their own e-commerce platforms like Alibaba, and JD. Mini-Program also gives small and middle e-commerce companies more opportunities to explore the market with less budget.
What is WeChat Mini-Program?
WeChat is a multi-purpose messaging, social media and mobile payment app developed by Tencent. WeChat combines the features of Uber, WhatsApp, Messenger, Apple Pay, Deliveroo and other apps. As the mainstream social media platform in China, WeChat’s monthly active users are more than 1 billion. In 2017, WeChat released WeChat Mini-Programs, which are sub-applications within the WeChat ecosystem. With Mini-Program’s help, users can visit any other apps and online store without leaving WeChat. At present, more than 1 million Mini-Programs are available in more than 20 countries worldwide.
Compared to WeChat’s main function, Mini-Program can provide more advanced features and provide a lot of benefits for e-commerce platforms, merchants, and WeChat users.
Advantages of WeChat Mini-Program
Simplest Registration Method
WeChat Mini-programs are more useful than apps for getting new customers. Usually, new customers must register before the first purchase, but the merchants need to consider whether passers-by have the patience to download. Mini-program could be the perfect solution in this situation. Scanning the QR code to access, and authorising WeChat to share your account information is an easy registration process for WeChat users.
Low threshold and low cost
Compared with the e-commerce APP, the development cost of the WeChat Mini-program is much lower than the former, and the marketing cost is also much lower. The user experience brought by immature e-commerce apps to customers is tedious, and it also occupies the phone storage and sends too many useless notifications.
Multiple ways to share
It is easy and quick to access any mini-program, including the banner, Mini -program code, QR Code and other approach methods such as nearby Mini- programs, WeChat search provides a variety of entryways for easy forwarding and sharing, to attract customer volume and increase customer loyalty.
Don’t need to download the App
Users won’t spend more time and waste their storage on an app that they hardly use. Based on WeChat, WeChat users don’t need to leave WeChat and open another app. All they need to do is search in WeChat and then click the Mini-Program that was built within WeChat.
How GlobePay Supports UK Businesses
We make it easy for UK merchants to accept Chinese payment methods.
As a UK-regulated payment provider, our platform supports multiple payment methods, including Alipay, WeChat Pay and UnionPay, with a simple setup and robust security.
